Privacy Policy

Last updated: 1st September 2025

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from aurora-projector.com (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and cookies installed on your device. As you browse, we collect details of pages or products you view, referral websites/search terms, and how you interact with the Site. We call this Device Information.

We collect Device Information using:

Cookies – small data files placed on your device. Learn more at allaboutcookies.org
Log files – track actions on the Site (IP address, browser type, referring/exit pages, etc.).
Pixels, tags, and web beacons – electronic files that record browsing information.

When you make or attempt a purchase, we collect:

Name, billing/shipping address, payment information (incl. credit card numbers), email, and phone number.
We call this Order Information.

Personal Information = Device Information + Order Information.

How We Use Your Personal Information

We use Order Information to:

Fulfill orders (process payment, shipping, confirmations).
Communicate with you.
Screen for fraud/risk.
Send product/service information if you’ve opted in.

We use Device Information to:

Prevent fraud/risk (e.g. IP address checks).
Improve and optimize our Site (analytics, ad performance).
Run advertising campaigns and measure results.

Text Marketing & Notifications

By providing your phone number at checkout, via opt-in forms, or via keyword, you agree we may send you SMS notifications (e.g. order updates, abandoned cart reminders) and promotional offers (max 10 per month). Consent is not a condition of purchase.

To unsubscribe: reply STOP or use the provided opt-out link.
Message/data rates may apply.
For help, reply HELP or email info@aurora-projector.com.

Sharing Your Personal Information

We share your information with trusted third parties to help us operate our Site and run our business:

Shopify (our e-commerce platform): Shopify Privacy Policy
Google Analytics (to understand usage): Google Privacy Policy
Meta (Facebook & Instagram), Google Ads, and similar platforms for advertising/remarketing.

We may also share information to comply with laws, respond to lawful requests, or protect our rights.

Cookies & Advertising Technologies

We use cookies, pixels, and similar technologies from Shopify, Google, and Meta to:

Deliver personalized ads on Meta (Facebook/Instagram), Google, and partner networks.
Track performance of advertising campaigns.
Improve Site functionality and checkout.

You can manage cookies via our on-site consent banner or browser settings.

For more info or to opt out:

Behavioural Advertising & Remarketing

We use your information for targeted advertising and remarketing.

Meta Pixel helps us show relevant ads on Facebook/Instagram.
Google Ads & YouTube tags help us remarket to Site visitors and measure ad success.

You can opt out of personalized advertising using the links above.

Consent

When you first visit our Site, you are asked to set your cookie preferences. You can accept or reject non-essential cookies at any time. By continuing to browse, you consent to our use of cookies and advertising technologies.

Do Not Track

We do not alter our data collection when we see a “Do Not Track” signal.

Your Rights

If you are a European or California resident, you may:

Access, correct, or delete your personal information.
Withdraw consent for marketing.
Request details of how your data is shared for advertising.

Data Retention

We keep Order Information unless and until you request deletion.

Minors

The Site is not intended for children under 13.

SMS/MMS Text Message Marketing Program

We only use the information you provide for SMS marketing and notifications. We do not sell, rent, or trade phone numbers or personal data. Data may be shared with carriers and service providers solely to deliver messages.
We may disclose information if required by law or to protect our rights.

Changes

We may update this Privacy Policy to reflect changes in our practices, technology, or legal requirements. Updates will be posted here with the revised date.

Contact Us

For more information, questions, or complaints please email us at
info@aurora-projector.com

Header